Do blogs, podcasts, social networking, tagging and RSS provide tangible and measurable benefits in an organisational context over time…if so how…and do they need to?
“For the past three years, roughly 1,700 executives from around the world—across a range of industries and functional areas—have responded to a McKinsey survey on how organisations are using Web 2.0 technologies. This year we created an interactive tool that links the data from these survey results and charts it to the emerging trends in Web 2.0 adoption. Our survey examines the business use of 12 technologies and tools: blogs, mash-ups (a Web application that combines multiple sources of data into a single tool), microblogging, peer to peer, podcasts, prediction markets, rating, RSS (Really Simple Syndication), social networking, tagging, video sharing, and wikis. Using the interactive, you can track the performance of each technology through the years or customize the view to compare particular technologies side by side.”