The answer is a resounding yes!
If you send in a cover letter which is generic then you’re missing out on your opportunity to talk about how your skills (and what might be your unique skill-set) really make you and that organisation a great match. Employers will be looking for that kind of information in your cover letter too, and if they see a generic template they’ll know you haven’t taken time to consider and address the specific challenges of that role or environment – that can look lazy and disinterested.
Yes, changing your letter each time takes much more effort, but its an effort that will pay off.
If you’re after more information, we have plenty at Vic Careers but I’ll endeavour to expand on this topic in blogs to follow… I think next we’ll take a look at how to address and format a cover letter.