imageIf you:

  • don’t know why you are doing what you do;
  • think you have come to a dead end;
  • wonder why others are accomplishing great achievement while you are stuck;
  • or just wonder why ‘WHY’


You might want to listen to an inspirational talk by Simon Sinek, the author of ‘Start With WHY’. He has a simple but powerful model for inspirational leadership, all starting with a golden circle and the question “Why?”. His examples include Apple, Martin Luther King, and the Wright brothers…

Some extracts from his talk:
Starting from WHATIf Apple were like everyone else, a marketing message from them might sound like this. “We make great computers (What). They’re beautifully designed, simple to use and user friendly (How). Want to buy one?” Neh. And that’s how most of us communicate. That’s how most marketing is done. That’s how most sales are done. And that’s how most of us communicate interpersonally. We say what we do, we say how we’re different or how we’re better and we expect some sort of a behaviour, a purchase, a vote, something like that. Here’s our new law firm. We have the best lawyers with the biggest clients. We always perform for our clients who do business with us. Here’s our new car. It gets great gas mileage. It has leather seats. Buy our car. But it’s uninspiring.
Starting with WHY
Here’s how Apple actually communicates. “Everything we do, we believe in challenging the status quo. We believe in thinking differently (Why). The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly (How). We just happen to make great computers (What). Want to buy one?” Totally different right? You’re ready to buy a computer from me. All I did was reverse the order of information. What it proves to us is that people don’t buy what you do, they buy why you do it.”


Listen to the complete talk:

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